Role
From Research to an interactive Prototype, I am the solo UX Designer of this side project.
Outcome
This project was presented in front of a big audience and was selected among 15 projects to be presented at the UX Hackshow by the tech-school Ironhack.
DIGITAL INNOVATION
Overview
The concert industry has not changed much since the arrival of the digital wave. Buying tickets and showing them with our smartphones are basically the only novelties.
Since one of the most successful business models is the Subscription model, I wanted to implement that in the concert industry. I needed to validate that during the development of this prototype. The idea has been pivoting thanks to User Research until I ended up with this digital solution called GIGSTER.
RESEARCH
The industry
In the ’80s, 26% of all global concert ticket revenue went to the top 1% of performers. Today, it’s 60%…
That is devastating. And increasing. Local and emerging bands feel lonely in this journey and most of the time, they just drop.
Competitor research: as well, I thoroughly researched who are the players in the events/musical spectrum. Most of my efforts went into dissecting their apps and distinctive features.
RESEARCH
The audience
Fun fact: my initial idea was to prototype an app where users could choose the playlist for their favorite artists at the concert they bought the tickets for. Research told me otherwise.
An elaborated survey helped me narrowing down what are the main pain points of music enthusiasts, and also to explore opportunities within this industry field. Some valuable data:
- +40% of people miss out on gigs they would have loved to attend
- +50% consider it a hobby, but a quite expensive one
- +60% would pay a reasonable monthly fee to attend more
- +80% go to emerging artists and local band gigs
Making sense of the most relevant research data: survey, competitor analysis and interviews
Grouping data
TOO MUCH INFO!
Ideation
Time to put all the cross-data from the research into practice. There were too many creative ideas floating around, so it was time to apply the MoSCoW method to prioritize (what features the app must, should, could, would have). As well, a few ideas were parked in the backlog for the future. The focus was on the following features:
- Gather all city venues in one app: users were tired of having multiple apps from multiple venues.
- Monthly subscription: people are willing to explore and watch more artists in the same way you watch more TV series on Netflix.
- Pre-listen artists: especially for those emerging artists that have no strong social media impact.
- Music platforms integration: Spotify, SoundCloud, YouTube Music, Apple Music…
- Notify users: know what gig your friends will attend, or what artist from your tracked platforms are performing in your city.
SHOW ME MORE!
Some visuals
On the next video, I guide you through the basic features of the app.
- Gigs: check artists that will play in your city. Those tracked from your music platforms, and the rest with a match %. Pre-listen artists and book your spot before it’s too late!
- Tickets: show your ticket at the venue, and see how many gigs left you have in the current month.
- Profile: manage your music platforms to track more artists, your subscription and friends.
PROMISING...
What's next?
- At a later stage after some market traction, categorize artists to provide different subscriptions. We could still accommodate for those who already got more world-recognition, and those who are emerging now.
- Rewarding program for those loyal users to get a reserved spot for later gigs.
- How to punish users who do not show up? (Something I believe the app Meetup should implement ASAP)
- How to accommodate for users when they want to attend a concert in another city.
- I do believe in the original idea of this prototype. I would love to somehow validate it.